Construction and Development

We realize the effect the communication at point of sale has on shopping decisions of the customer. Our own creative department for packaging solution development and for development of instruments of sales promotion (POP/POS materials), is a significant competitive advantage of our company. Based on client's requirements, specific product features and our rich experience, we create optimal packaging solutions, POP/POS materials for the FMCG market and even for special segments with luxury goods.

In the field of packaging development, we design optimal solution for the primary packaging that is based on client's requirements for its look. The solution will support the benefits of the product to the maximum, it will use modern design, fully protect the product and at the same time, it will satisfy requirements for easy manipulation and storage. Considering the dimensions and weight of product and planned manner of use of the packaging, we are going to suggest optimal material for its production. We are going to test its functionality, prepare a 3D model of the packaging and its maquette which can be tested in reality.

Based on development of the primary packaging, we prepare optimal secondary packaging that is designed in accordance with the requirements of the client for the amount of products in the package, alternatively for its functional and easy use for sales promotion (display boxes). For the purposes of advertising campaigns, we are going to design the ideal solution in the field of promotional, group or complementary packaging (cross promotion activities).

We have experience with development of functional components of sales promotion across all markets. Within advertising campaigns, we are going to prepare a construction and design solution of compact shelf branding, out of the rack labelling, navigation and outside advertising components.


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